Poom
![](https://assets-global.website-files.com/65ff8f229c7f0d9909507ec1/66070595c00aaf3eb5c7e1bd_poom_banner.png)
Branding & UX Design for Causes
Poom is a shared artisanal bakery that was born out of the pandemic, shedding light on different bakers and their stories. Poom is short for ‘poom-ah-sh’, a culture of sharing labor, talents, and resources with neighbors in Korea. As a design advisor, I designed Poom's logo, naming, and initial application design
![](https://assets-global.website-files.com/65ff8f229c7f0d9909507ec1/6607042ec448728265e016ae_poom.jpeg)